Waseem
Saddique Marketing Services is urging businesses to protect their online
advertising campaigns from click fraud as Christmas approaches.
As
competition for consumer attention grows during the Christmas period, Waseem
Saddique Marketing Services, based in Birmingham, is calling for companies to
be aware of ‘irregular’ activity on their online advertising accounts.
Waseem
Saddique comments: “Click fraud costs companies a substantial amount of money
and can have a severe impact on online advertising campaigns.”
According to
figures released by Click Forensics and Anchor Intelligence between 17-29% of
clicks on paid for online advertisements are bogus. The clicks are often
instigated by scam operators and company rivals. These clicks cost money, but
generate no sales, signups or revenue.
Yet, there is
a solution available, says Waseem Saddique Marketing Services: “There are a
number of monitoring systems available to track your online marketing campaign
and detect any fraudulent activity that is taking place.”
The majority
of these systems offer 24 hour monitoring capabilities, allowing online
marketers to monitor the authenticity of every click and combat those clicks
that are fraudulent.
Such
monitoring systems allow the victim of click fraud to block and deter
fraudulent clicks.
Should scam operators or competitors get caught committing
click fraud the potential ramifications are serious. Making these people aware
that you’re tracking them will make them think twice about continuing with
their illegal activities.
Should you
become the victim of click fraud, a number of monitoring systems have the
capability to produce comprehensive fraud reports that detail IP addresses,
locations, referring URLs and the exact dates and times of when suspicious
incidents occurred.
Waseem Saddique says: “You need to be meticulous in your approach. Completely analyse
and go through all details that could relate to any suspicious activity. Click
fraud is preventable if campaigns are monitored and managed carefully.”
No matter
where you position your online advertising campaign, whether it is on your
website, social media sites (such as Facebook or Twitter) or on a blog,
constant monitoring is the key to combatting click fraud this Christmas and
beyond.
