Mobile marketing is arguably the fastest growing form of marketing on the planet at present. In this definitive guide, Waseem Saddique Marketing Services provides an overview of the top mobile marketing trends and how to maximise those trends.
Waseem Saddique states: “According to eMarketer.com, 43% of global business leaders plan to increase mobile marketing in 2013; 4 in 10 will also increase search spend. So businesses need to sit up and take notice of the mobile marketing revolution.”
This guide identifies the top trends of mobile marketing and aims to give businesses around the world a head start on their competitors when it comes to winning the battle for mobile marketing supremacy.
#1 - Mobile Advertising Spend is on the Increase
Research by Forrester reveals that mobile advertising in the United States will become a $2.5 billion business by 2014. Needless to say, the first key to maximising mobile marketing is to get on board and recognise that the market is growing at an incredible pace and the momentum looks set to be sustained.
#2 – Smartphones are Taking Over the Mobile World
By 2015, eMarketer.com has predicted that Smartphone owners will account for 43% of the mobile user population. The significant shift in the number of people using Smartphones will breed a new consumer audience that are much more engaged and making use of e-commerce
mobile sites for their purchasing needs.
Waseem Saddique says: “In order to maximise the opportunity of reaching such an audience, businesses need to be implementing mobile marketing strategies across the overall marketing strategy for the business. One way to do this is to develop a unique mobile ‘app’.”
#3 – Tablet Demand is on the Rise
In a bid to dominate the Tablet market, big name phone manufacturers such as Samsung, Blackberry and HTC have all produced their own version of tablet in order to compete with the iPad. The iPad currently holds 80% of the market according to eMarketer.com
As well as developing a mobile marketing strategy for the Smartphone market, businesses also need to consider a marketing strategy that’s effective on tablet gadgets. In order to take advantage of this trend, businesses should again look at producing a mobile ‘app’ suitable for use on tablets.
#4 – Mobile Optimisation is Imperative
Frequent innovations and improvements to mobile websites and application design are a regular feature of the mobile marketing world. These improvements are made to enhance the consumer experience, making things more interactive and simplistic.
In order to remain up-to-date with innovation, it will become a necessity for businesses to optimise website URL’s for mobile access. Waseem Saddique states: “To put it simply, all SEO traditions apply, but they must be strictly adhered to.”
#5 – Going Social via Mobile
Social networking has become the fastest-growing category among mobile ‘app’ and mobile browser users. eMarketer.com predicts that by the year 2015, the mobile social network population will reach figures close to 79 million across popular social media sites such as Facebook, Twitter, Google+, Pintrest, YouTube and LinkedIn.
In America, it is reported that people spend one of every six minutes online accessing a social network, this provides businesses with a superb opportunity to maximise the mobile marketing trend through exposure on social media sites.
#6 – Location Based Mobile Marketing Will be an Essential Requirement
With Facebook introducing their ‘Places Application’, the consumer audience will become increasingly reliant on mobile sites and apps to respond based on geographic location. Merely posting status updates is now outdated and it’s all about location.
For the purposes of mobile marketing, businesses are able to maximise the opportunity of being able to pinpoint their audience and find out what geographical locations are attracting an ‘active’ audience.
#7 – Consumers Demand Accessibility
Waseem Saddique says: “Accessing the Internet via computers is no longer the ‘norm’. Consumers are now focussed on accessing information, supplied by businesses, via a mobile site and therefore, speed and the ease at which they can access the site is of the highest importance to them.”
Again, the best way to maximise the mobile marketing strategy of a business is to develop an ‘app’ that is fast, efficient and reliable.
The growth of mobile marketing has been relentless and the trend continues. There is a whole new audience now reachable whilst on the go. Consumer behaviour has altered dramatically and businesses need to adapt to meet the consumer need for mobile information.