This is the process of structuring a web page so that it is found, read, and indexed by search engines. Search engine optimisation can be the most cost effective element of any online marketing project. You can have a brilliant website but is pointless if no one is directed to it from their search engine. A good search engine optimisation percentage will rank your website higher on the search engine therefore improving the number of visitors to your website.
Why is SEO Important?
- SEO is free as long as your keyword percentage is good you will rank high in the search engine.
- It makes a website easy to locate.
- 91% of internet users use search engines.
- 73% of all online transactions start with search engines.
Meta Data Optimization
Naming your web page in a strategic manner is not just helpful to the user, but it also enables search engines to see your site more clearly. Usually when people think of page titles, they immediately think of the heading that is above the content on a page. The page titles we are referring to do communicate what type of content the user is viewing, but if implemented correctly, also enable search engines to index your web page in a more efficient manner. Using page titles properly, while being coupled with the power of well formed meta descriptions and meta keywords, will vastly increase the value of your online real estate.
Code Optimization Techniques
I will review the code used on your website to ensure that all content is being properly indexed by search engine crawlers. I will incorporate ALT tags and a site map to also facilitate search engines to see all of the content that appears on the site.
Expert Web Analytics Consulting and Implementation
The key to understanding the results of any search engine optimization strategy is constant analysis of a website's performance. Waseen Sadduqye Marketing will install Google Analytics to review baseline visitor behavior and track additional results of our SEO efforts (visitors, referring domains, keywords used, etc.). WSM will use this data to further optimize your content, deepen your audience engagement, and improve the overall performance of your website. Get more information on web analytics consulting.
Search Engine Optimization Deliverables:
Keyword report: Based on monthly search counts, this report indicates both popular (and unpopular) keywords used by searchers on Google, Yahoo and MSN.
Ranking report: This report indicates how well ranked the current site is for popular search terms on Google, Yahoo and MSN.
Keyword implementation recommendations: These recommendations will summarize strategies for keyword placement on your site.
Ongoing keyword maintenance: WS Marketing will add and remove keyword phrases to your master list as we determine how well the phrases perform.
Targeted Keyword Optimization Increases Organic Traffic
I approach keyword optimization with two different methods. I first focus on general terms, which are naturally going to target people in the 1st and 2nd stages of the buying cycle. While these terms can generate a lot of traffic individually, they're also very competitive, which is why we also focus on long tail keywords. These keywords are naturally going to target people in the 2nd and 3rd stages of the buying cycle. While these terms don't generate a lot of traffic individually, they do collectively, and they are relatively easier to rank for.