Monday, 14 April 2014

Google’s expansion on App Indexing

Mobile advertising specialists from Waseem Saddique Marketing Services in Birmingham report on Google’s expansion on App Indexing.

In December 2013, Google started to show content originating from Android apps by including a single link that went directly to the app. This meant users that were searching for specific information were able to view relevant content from those applications.

Google is now expanding the number of apps that are utilizing its search technology by including an additional 24 apps. The new apps will include AOL, The Huffington Post and Pinterest.

App developers and owners will now be given the right to submit their app for consideration, meaning they could potentially promote their content and application more effectively.

SEO experts from Waseem Saddique Marketing Services in Birmingham has said “Now that Google are expanding the number of apps that are being indexed, there will more than likely be a high demand for apps created by leading companies to be involved.”

This app content is only available in English and there has been no specified timescale of how long it will take for this feature to be available in other languages.

A PPC consultant from Waseem Saddique Marketing Services says “App indexing could certainly be the next big step for online advertising especially in terms of Pay Per Click advertising. If Google were to make further expansions then there would be real potential for business using mobile applications in the future.”

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Thursday, 3 April 2014

Should I stay or should I go?

Copy-writing experts from Waseem Saddique Marketing Services in Birmingham reveal some key factors to keeping your online users interested in your websites content.

Have you even been on a website and found yourself reading repetitive sentences and cheesy sales lines? Or perhaps you just couldn't face reading something because of the way it was displayed or formatted?

Copy-writing experts from Waseem Saddique Marketing Services in Birmingham explain some simple and effective tips to keep your websites content relevant and interesting.

Wait a minute… Would I even read this?

You should always consider your users experience whilst on your website. “Ensure that your users are put first when creating compelling informative content” says a copy-writing expert from Waseem Saddique Marketing Services. Everything on your website should be designed and created to keep the typical online user engaged. You should consider what your customers want, their interests and most importantly for you, what your sales pitch is going to be.

The three main questions you should ask yourself when creating content for your website should be:

  • Which buyer's do you want to target in upcoming months?
  • How do your users and potential customers consume your content?
  • What stages of the purchase process does the typical user of your website start to consume you content?
It’s vital to create content for each part of the users purchasing process.

This website is hard to understand!

A website development consultant from Waseem Saddique Marketing Services in Birmingham has said “you should always put yourself in the user’s shoes. If you don’t like the way that your site functions, then why would your customers?”

For every piece of content you create for your site, you should consider the users experience whilst reading it. Your content should automatically answer any questions that the user may have and include any information that the customer could possibly want to know.

Understanding your contents structure could be the difference between losing and gaining new customers or even just users who visit your website. Any information included in your content should definitely dictate the structure of your content.

What do I want to achieve?

Most importantly you should know what your goals are. Before creating any content for your website you should consider and plan out your main goals. Once you have decided your main intentions, you should decide how you’re going to approach the way you display your content.

Your main goals should be displayed clearly in your content.

This site looks professional!

We all know that first impressions are vital; whether it’s the layout of your website or the content you chose to display on there. SEO specialists from Waseem Saddique Marketing Services has said “Creating compelling headlines and section headers in blog posts, case studies or even white papers is one of the most effective proven ways to leave a good first impression on a user.”

To learn more about Online Marketing, PPC, SEO, About Waseem Saddique Marketing Services in Birmingham, Visit our blog at

Thursday, 27 March 2014

Mobile advertising increases

It’s time to start understanding your mobile audience; People looking for your goods or services whilst on the go or whilst taking a break from desktop technology.

Recent reports from PPC Management Company Marin Software have revealed forecasts of 50 percent of all paid advertising being done on mobile devices.

In 2013 Cost Per Click (CPC) increased at a much higher rate on mobile devices than on desktop devices. Forecasts from eMarketer show that ad spend on desktop devices will plummet during 2014.

Mobile advertising specialist’s from Waseem Saddique MarketingServices in Birmingham have said “In the last three years we have seen drastic statistical differences in yearly forecasts and analysis in the mobile advertising world, it’s certain that mobile advertising is a forever expanding online marketing factor.”

Reports from PPC experts have revealed that the average click-through rate in 2013 on a smartphone was 3.75 percent. Click through rates of 2.70 percent were recorded on tablets and 2.29 percent on desktop devices.

A PPC Analyst from Waseem Saddique Marketing Services in Birmingham says “If you are spending money on mobile advertising then it’s vital that your main focus is achieving high ad position on mobile devices. Your mobile ads will rank much better if you are able to create landing pages that are specifically designed for use on mobile devices.”

To learn more about Online Marketing, PPC, SEO, About WaseemSaddique Marketing Services in Birmingham, Visit our blog at   

Tuesday, 18 March 2014

More penalization from Google

It seems Google’s rampage against global link networks is not over. Waseem Saddique Marketing Services saw Google announce its recent action taken against link networks including Germany’s ‘Efamous.’ It’s believed Google has recently taken action against a Spanish and Italian link network too.

Recent comments from a spokesperson at Google said “We’ve taken action on Spanish and Italian link networks that violate our quality guidelines.”

A Waseem Saddique Marketing Services SEO Specialist from Birmingham has said “Google’s message is clear, if you are using link networks in order to mass produce links to your website then you will be penalized for it.”

Back in February Google took action against other German link networks promising that more link penalization was to come. Google also took action against two Polish link networks following some dramatic changes to Poland’s search results.

Birmingham SEO professionals from Waseem Saddique Marketing Services say that link distribution in Poland is quite common and buying and selling links became a recent trend.

Google’s Matt Cutts recently announced that penalties were imminent. It’s not clear how many link networks have been penalized as of yet.

Buzzea - a French internet marketing company has been penalized by Google in recent months and have issued the following statement “We sincerely hope that the sanctions will be limited to our company. It would be truly unjust that thousands of bloggers and advertisers suffer from this illegal and abusive decision.”

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